The short film is presented by Beats by Dre and features the likes of Kate Moss, Naomi Campbell and Jourdan Dunn as they unpack the 7 deadly sins. Travis Scott rather brashly takes care of narration duties whilst tracks from A$AP Ferg, The Internet and Jamie XX compliment the rich visuals.
It’s a pretty cool piece if you’re into visual effects as it pretty much plays with every conceivable element you can think of. There’s a heavy emphasis on the stacking and splicing of these visual queues to create 3 dimensional landscapes. These environments are then twisted, contorted and layered with punchy typography and complimentary colour palettes to bring a dynamic short together. Press play if you can spare the 10 minutes. Cheers for reading!