Things are looking promising thus far, with features from Anderson .Paak, Vince Staples, Miguel and TDE labelmates SZA and Kendrick Lamar. The narrative for this visual takes us back just over a decade to Q's Hoover St. gang banging days. From rolling dice to smoking weed and cruising around in one of the homie's cars, the clip depicts an authentic day to day for the artist with the final scene setting up part 2 for a pawn shop robbery.
Kendrick is on the hook delivering his signature melodic inflections across the minimal beat. If you want to skip to the track, head to 5.44. The director uses some colour manipulation, washing the scene with black and grey, I suppose, suggesting the ill will and negative connotations that envelop the crippin' lifestyle. Hopefully the album serves up more of this kind of story telling from Q. It already seems that there's less of a focus on having some sort of crossover, mainstream single which is only a good thing. Press play and enjoy the short film and stay tuned for the release come July 8.