Deadbeat Creative Company


The style section of the Deadbeat site will include interviews with designers and shop owners, lookbook posts and recaps of personal projects incorporating illustration and collaboration.

Levi's Vintage : Inside The Vault

Heddels take us inside the vault with Levi’s Vintage Clothing Head of Design, Paul O’Neill. In the video below, O’Neill and archivist Anastasia Fink show us their approach to the Levi’s spring 2016 collection, drawing inspiration from a photograph of the internal employees’ baseball team, “Elesco” which dates back to 1880.

Knowing there’s around 20,000 pieces in the archive, it’s cool to see how the guys catch a vibe and that then dictates the direction for each collection. There’s an authenticity to the way they breathe new life into old pieces and that’s captured here. Take five and check out the clip for a more in-depth look.