George Lois : Apartamento

George Lois is the subject of NOWNESS series, Apartamento, as he takes us on a little guided tour around the space he shares with his wife in Greenwich Village, New York. Although Lois' spot is chock full of highly coveted fine art pieces, photography and furnishings, I'd love to delve into his book collection more than anything. He's amassed around 10,000 in his time, 9,999 of which he claims to have read. 

I enjoyed this little piece as it quite honestly shows "America's master communicator" in the rather contemptuous light he paints himself in. There's always an expletive filled quip waiting to be unleashed. He's a likeable dude pretty much. Press play and click through to his site to find out some more about his work.