Time for change. A personal rebrand.
Dusting off the cob webs on the blog to introduce my new branding. I’m not sure why personal branding was so stressful to me from the inception of Deadbeat but I felt like it was finally time to switch things up. The trusty old boxing gloves just ain’t cutting it anymore. I wanted something cleaner and more professional. Maybe something less juvenile. Something that was more in keeping with my current output.
Previously, the Deadbeat logotype and the boxing gloves had hierarchy issues and, when appearing together created something weird, that I couldn’t quite tell why I liked, or at times, loathed. Through a process of iteration and refinement, (and a strong helping of the daily dose) I’ve developed a wordmark that lives in harmony with the new Deadbeat icon to build equity for both.
So here’s the new system.
A new wordmark and icon. R.I.P. to the old boxing gloves. You served me well.
There’s a few facets to this new system which is why I chose the blog to explain. They can work independently of each other or pair up to create something a little more dynamic. I’ve imbued the basic forms with some meaning and arrived here.
So, those basic forms of the square and the circle derived from the term ‘squaring the circle’. It’s something that seems impossible. Something that might require problem solving and creative solutions. Conversely, you can find out a lot about a square and a circle in mathematical terms, when you inscribe them together. They have a relationship. Find out one thing and the rest follows. It’s a nice juxtaposition.
For anyone who doesn’t know, Deadbeat is a moniker and as such carries my same initials. The alternative logo within this system represents that, showing my initials, ‘dlb’, with the ‘l’ forming in the negative space. It’s simple but it’s something I’ve always wanted to do. There’s a sense of fluidity in the application of these elements and I’m glad I achieved that. The new deadbeat icon is much less complicated. It makes for a more functional device. Initially, I’ll be using both in tandem on the landing page. Ring off in the comments if you have any thoughts, good or bad, would love to hear it.